ART NOW
Entrepreneurial Design, Case Study
Creativity and playtime through art is essential for kids. "ART NOW" is an art empowerment kit that encourages creativity for kids. I designed this kids for kids to easily jump into fun and exciting art activities at home. Through art, kids are able process personal challenges that they may be dealing with at school or during the day.
The Problem
Kids are constantly attacked by bullies in school and extracurricular environments. Bullying has a traumatic psychological effect on kids, and can damage the ability to grow into potential-filled adulthood with self-esteem.
The Solution
ART NOW offers activities that heal those hurt by, for example: bullying, social anxiety, stress, or depression. The four core activities are:
-
"Open Up" ~ Origami
-
"Healing" ~ Drawing (Colored Pencils/Crayons/Oil Pastels)
-
"Resolution" ~ Create a Token
Deliverables
User Interviews; User Testing; User Research & Site Analytics; Persona & Scenario Modeling; Brand Development; Wireframes; Prototypes; Experience Design; Concept Design; Interaction Design; UX Strategy
Role
UX Designer & Researcher
User Definition
ART NOW is for, but not limited to:
-
Kids who need a creative, physical outlet as a break from technology
-
Kids who’ve experienced social anxiety and depression
-
Their parents to facilitate a comfortable conversation with kids while art making
-
Educators and healers to implement new workshops
Journey Map
The box design includes art materials, three activities, and activity instructions for kids to experience the healing power of creative expression through art. The activities, in addressing a personal challenge through art, are centered around: Opening Up, Healing, then Resolution.
How It Works
ART NOW offers activities that heal those hurt by, for example: bullying, social anxiety, stress, or depression. The four core activities are:
-
"Open Up" - Origami
-
"Healing" - Drawing (Colored Pencils/Crayons/Oil Pastels)
-
"Resolution" - Create a Token
The box, ART NOW will include easy image-based instructions for kids to make their own origami. They can choose from either a flower, boat, swan, or bird. This activity will integrate qualities behind opening up through conversation while creating origami and feeling lighter.
The child will be prompted to draw what they feel, and to express themselves freely on the canvas. They can choose between Freeform Drawing with Colored Pencils, Oil Pastels, or Crayons. There will be an illustrated pamphlet of instructions for each of these choices.
To find resolution and closure with an issue, kids can create their own sparkly token that signifies a remembrance of their growing experience from the ART NOW box as they go forward in life. This craft acts as a way to treasure and find fulfillment from what they’ve created.
ART NOW offers activities that heal those hurt by, for example: bullying, social anxiety, stress, or depression. The four core activities are:
-
"Open Up" - Origami
-
"Healing" - Drawing (Colored Pencils/Crayons/Oil Pastels)
-
"Resolution" - Create a Token
The Kickstarter Campaign
This project was driven as a Kickstarter campaign under the direction of professors, Gary Chou and Christina Xu. The challenge was to raise $1500 in one week, and to my excitement and surprise, I was able to accomplish this with success!
